PurrCon is the cat convention inside PopCon Indianapolis — three days where 30,000+ fans, creators, rescuers, and cat parents gather in one place. If your business serves cat lovers, this is the room you've been looking for.
Just need a booth? Join the booth waitlist →
That's PurrCon. Every year, right in the middle of PopCon Indianapolis, we build a home for cat lovers — Kitten Therapy Sessions™, a live stage, celebrity guests, rescue and veterinary partners, artists, makers, and businesses that truly care about cats and the people who love them.
PurrCon was founded by KJ — a 20+ year Indianapolis broadcaster, Pet Pals TV Kitty Correspondent, author, and lifelong cat advocate — on a simple idea: put cat people in one room, treat everyone like family, and good things happen. For the cats, for the community, and for the brands who show up with heart.
"PurrCon created meaningful opportunities to celebrate and support cats. From kitten therapy sessions to educational experiences — KJ created something truly remarkable. We are PURRty grateful." — Aaron Westcott, CEO · Dr. Elsey's
"EveryCat Health Foundation is honored to participate in PurrCon, where passionate fans, creators, and advocates come together to champion the future of feline health." — Jackie Jaakola, President & CEO · EveryCat Health Foundation
Don't just take our word for it — here's what PurrCon 2026 looked like on TV:
📺 Pet Pals TV
📺 WISH-TV News
PurrCon 2027 is March 26–28, 2027, inside PopCon Indianapolis. We'd love to save you a spot.
Truly — any weekend that fills a room with cat people is a great weekend, and we cheer for every one of them. PurrCon just happens to be built a little differently. Here's what makes us, us.
PurrCon lives inside PopCon Indianapolis. Your brand doesn't just meet people who bought a cat convention ticket — it meets thousands of pop culture fans who happen to love cats. (Spoiler: most of them do.)
Sean Astin, Skylar Astin, Patrick Warburton, Alyson Stoner and more have joined us. Celebrities, cosplay, and cats under one roof create an energy you can't fake — and photos people actually share.
Kitten Therapy Sessions™ welcomed 1,000+ visits in 2026. It's the line everyone wants to be in — and the reason people linger, smile, and remember who was there.
KJ has spent 20+ years in Indianapolis media. PurrCon partners can get stage time, content, press, and even a full episode of The Cat Conversation — not just a table and a wave goodbye.
From EveryCat Health Foundation to a feline dermatology panel on our stage, PurrCon is about cats living longer, healthier, happier lives. Brands that share that heart fit right in.
PurrCon Pop Ups, Kitten Therapy in the workplace, and podcast episodes keep our partners in front of cat lovers all year long. One partnership, twelve months of goodwill.
We're not here to compete with anyone — we're here to grow the whole litter. And if this sounds like your kind of room, we'd love to have you in it.
🐾 Celebrities at PurrCon
See the reach, engagement and community impact behind PurrCon 2026.
View the Full PurrCon Impact Report →Real people. Real products in their hands. Real smiles at your booth. PurrCon partners don't just get a logo on a wall — they get face time with thousands of cat lovers who came to connect.
🐾 More PurrCon 2026 Moments
The Cat Conversation Stage is where PurrCon partners speak directly to attendees — and where those moments become content that keeps working long after March.
We'd love to have you in the room. But a PurrCon partnership has never been one-size-fits-all. We start by listening to what you need — then we build the way in that gets your brand in front of cat parents.
Sylvester.ai was just launching. Staffing a booth for three full days didn't make sense — but getting in front of cat parents, with a stage moment and a marketing piece to share, did.
Beloved veterinarian Dr. Matt McGlasson couldn't be there all three days either. He came in for a single afternoon and took the PurrCon stage on their behalf to talk about something every cat parent worries about: how hard it is to tell early when a cat is in pain or sick.
Attendees heard about Sylvester.ai from a voice they already trust. Then Dr. Matt stuck around to do the kitten ratings he's known for on social media. A partnership, not a booth space.
It's been this way from year one. Meowtel sponsored Kitten Therapy in PurrCon's first year, and Dr. Elsey's was its exclusive litter partner in 2026 — neither had to be on site for cat parents to know who made those kitten cuddles possible.
🐾 Three ways to be part of PurrCon
A full three-day activation: your booth, your team, and your product in cat parents' hands.
A Cat Conversation recorded live at PurrCon, released as a podcast episode — or a marketing video made for you to share.
Put your name on the experiences cat parents love most, like Kitten Therapy. No travel, no staffing.
Tell us what a win looks like for you. We'll show you how to make it happen at PurrCon.
🐾 Tell Us What You NeedPurrCon at PopCon puts your brand in front of 30,000+ attendees. But the relationship doesn't end when the convention center empties out. Some of our partners carry their sponsorship and marketing into PurrCon Pop Up events year round. Some have one key moment on stage that becomes a marketing piece long after the three days are over.
KJ's podcast on rescue, advocacy, and cat culture — on YouTube, Apple Podcasts, Spotify, and Amazon Music. Partner episodes keep your story in front of cat lovers month after month.
Kitten Therapy Sessions™, Musical Cat Boxes™, and the cozy cat corner travel to conventions and community events of every size — from 500 people to 30,000. More rooms, more moments, more cat lovers for your brand to meet.
Through the SuPURR Workplace, Kitten Therapy Sessions™ go inside organizations like Eskenazi Health — as seen on Pet Pals TV. The PurrCon experience, now part of corporate well-being.
This is the PurrCon partnership difference: one partnership that keeps working for you all year long.
The Grayson Foundation grew out of the heart of KJ Media and PurrCon. It's named for Grayson, KJ's Big Brave Boy and Pet Pals TV sidekick, who faced severe stomatitis with more courage than most of us can imagine — and made everyone around him feel safe and loved.
When you partner with PurrCon, you become part of that story. Your partnership helps us do even more good for cats — long after the convention doors close.
🐾 Meet the Grayson FoundationWhether you're a maker with one great product or a national brand, there's a way in. Here's what that range looks like.
You supply the product, we put it in the hands of PurrCon VIPs — plus a social media post sharing your brand with our community.
Limited spots availableYour own space on the PurrCon floor, face to face with cat parents all three days.
Join the booth waitlist →Sponsorships, stage moments, content, and year-round presence, built with KJ around your goals.
Designed for youNot every business needs a full sponsorship — and that's perfectly okay. A limited number of PurrCon 2027 booth spaces are available, plus a small number of artist tables for the makers and creators who make cat lovers smile.
🏷️ Join the Booth WaitlistTell us a little about you and what you're dreaming up for PurrCon 2027. No pressure, no hard sell — KJ reads every note personally and will reach out to talk through what fits. All budgets welcome. We're a small business too.
Only need booth space? Join the booth waitlist instead →
