Sponsor Impact Report

PurrCon 2026

PurrCon at PopCon · May 8–10, 2026 · Indiana Convention Center, Indianapolis

A look at the audience, media visibility and community impact made possible by our partners.

At a Glance

PurrCon 2026 by the Numbers

30,000+

PopCon Attendees

1,000+

Kitten Therapy Visits

$5,000

Raised Through Kitten Therapy

1M+

PurrCon-Related Social Views

150+

Pet Pals TV Affiliates

Local Television Features

400+

Press Release Distribution Links

Convention-Wide Visibility

Every PurrCon Partner Reached the Full Crowd

PurrCon was located directly on PopCon's main vendor floor
Nearly every PopCon attendee had access to the PurrCon experience
More than 30,000 people attended PopCon across the three-day weekend
PurrCon combined expert education, rescue partnerships, entertainment and hands-on experiences
Sponsor visibility continued throughout the entire event weekend

PurrCon brought the cat community directly into the flow of one of the Midwest's largest pop-culture conventions.

Kitten Therapy

More than 1,000 Moments of Kitten Connection

Kitten Therapy generated approximately $5,000 through $5 donations
This represents approximately 1,000 documented paid visits
Young children participated at no charge — actual participation exceeded the paid-visit total
The sessions gave attendees meaningful time with adoptable kittens
ARPO powered the Kitten Therapy experience
Dr. Elsey's sponsored the Kitten Therapy area

Celebrity guest with a kitten at PurrCon

More than 1,000 moments of kitten connection Based on $5,000 collected at a $5 requested donation — children admitted at no charge are not included in this count.

Social Media Visibility

1 Million+ PurrCon-Related Social Views

KJ On Air, PurrCon and PopCon supported the event across Facebook and Instagram
Direct KJ and PurrCon reporting showed 902,400 views
PopCon recorded 1.4 million views during the campaign window
A conservative 10% of PopCon's views adds 140,000 PurrCon-attributed views
Combined estimated visibility: 1,042,400 views

1 million+ PurrCon-related social views Social views represent platform-reported views and a conservative 10% attribution from PopCon. They do not represent one million unique individuals.

PurrCon generated more website interest than any individual celebrity guest — it was the most visited page on the PopCon website.

Earned Media

Five Local Television Features — $15,000+ Estimated Value

Four appearances on WISH-TV (Indianapolis)
One appearance on Fox59 (Indianapolis)
Coverage introduced PurrCon, Kitten Therapy, partners and the weekend experience
Television exposure extended through station websites and social media
A WISH-TV Facebook announcement generated significant organic engagement

$15,000+ in estimated local television exposure Based on a conservative $3,000 per local feature. Reasonable market range: $12,500–$25,000, reflecting airtime, interview length, production and online availability.

National Broadcast

PurrCon Reached Television Audiences Across 150+ Affiliates

Pet Pals TV distributed PurrCon coverage through more than 150 television affiliates nationwide
Coverage extended PurrCon beyond the Indianapolis event audience
Broadcast introduced viewers to PurrCon's mission, experiences and participating organizations
Broadcast content also created material for continued digital sharing

National Press Distribution

400+ Distribution Links Across National & Local Platforms

The EIN Presswire campaign generated more than 400 press release distribution links across national, regional and local platforms.

403 reported distribution links across 401 unique web domains
Placement on the AP News press release platform
Publication in the National Law Review
Indiana coverage through the Indianapolis Star and regional news sites
Distribution through CBS, ABC and other television station websites
Pickup across USA Today network newspaper properties
Indexing through Google, Google News, Yahoo, Bing and Bing News

Note: The 400+ links include syndicated press release placements and search listings — not 403 independently reported editorial stories. View the full EIN Presswire distribution report →

Celebrity Participation

Stars Who Visited Kitten Therapy

Sean AstinLord of the Rings · Rudy

Alyson StonerPhineas & Ferb · Camp Rock

Patrick WarburtonEmperor's New Groove · Family Guy

Erik BraaLeague of Legends · Zelda

Jordan ReynoldsMarvel Rivals · JoJo's

Kristen McGuireReincarnated as a Slime

Joey Luthman, Allisyn Snyder and Dylan Riley Snyder at PurrCon

Additional celebrity engagement at the EveryCat activation included Joey Luthman, Allisyn Snyder, and Dylan Riley Snyder. These visits created organic photos and video, shareable celebrity moments, and content that continues to support PurrCon after the event.

Partner Visibility

What Sponsors Helped Create

Welcomed more than 1,000 Kitten Therapy participants
Raised approximately $5,000 through the Kitten Therapy experience
Brought trusted cat-health information into a major pop-culture convention
Created national, local and digital visibility for feline welfare
Connected attendees with rescues, experts and cat-focused businesses
Produced photos, interviews and videos that continue working beyond the event

Depending on the individual sponsorship package, visibility included on-site signage, stage recognition, social media posts, newsletter inclusion, livestream mentions, Pet Pals TV coverage, press release inclusion and sponsor photography.

KJ and a young cosplayer posing with the giant blue cat photo op at PurrCon 2026

Methodology & Notes

PopCon attendance reflects reported convention attendance
Kitten Therapy visits use $5,000 collected divided by the $5 requested donation; children admitted at no charge are not included
Social results use platform-provided reporting
PopCon attribution uses a conservative 10% of 1.4 million views
Social totals may include repeat viewers across accounts
Television value uses a conservative estimate of $3,000 per local feature
EIN figures reflect distribution-report links, not 403 independently reported editorial stories

Thank You

PurrCon's impact came from the partners who believed that cat lovers deserved an experience created especially for them. Thank you for helping us bring connection, education and joy to thousands of attendees.

KJ McGlinn
Founder & Producer, PurrCon · KJ Media Company, LLC

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